The Digital Fashion Communication Research Team is under the Institute of Communication Technologies at the Faculty of Communication Sciences of USI-Università della Svizzera italiana in Lugano, Switzerland.

It has been established and is led by prof. Lorenzo Cantoni and dr. Nadzeya Kalbaska.

Our Mission

To investigate online communication as a true human activity, with a long term, comprehensive and holistic approach. In particular, stressing human growth and quest for meaning in online communication experiences in the fashion domain – digital fashion.