Research lines

Digital Fashion Communication Research Team is currently working on the following research directions:

  • Content and argumentative analysis of fashion-related online reviews
  • Digital analytics of Digital Fashion Communication publication outlets
  • Augmented and Virtual reality in fashion buying experience
  • Communication of fashion as intangible cultural heritage (in collaboration with the UNESCO Chair established at USI, focused on ICT to develop and promote sustainable tourism in World Heritage Sites)
  • Digital fashion skills and related HRM practices
  • eLearning and MOOCs in fashion training
  • Fashion communication in the retail environment
  • Fashion shows as a communication object
  • Framing of Digital Fashion Communication
  • Relationship between eTourism and Fashion
  • Omnichannel fashion experience
  • Usability studies (including eye-tracking and other biometrical indicators)
  • Use of configurations in fashion e-Commerce websites
  • Visual communication in fashion
  • The role of touch and of haptic technologies in digital fashion
  • The localizing phenomenon related to fashion websites
  • Web personalisation strategies in fashion communication

Master theses

Several Master theses¬†are being conducted in the field, addressing design issues of online shoes’ configurators, fashion weeks, online promotional and e-commerce activities of fashion startups. Further subjects for Master theses are available in the field of digital fashion communication, as well as projects for interns. Don’t hesitate to contact us for further information.

Dr. Nadzeya Kalbaska: nadzeya.kalbaska/at/usi.ch