Digital Fashion Communication Research Team is currently working on the following research directions:
- Digital analytics of Digital Fashion Communication publication outlets
- Augmented and Virtual reality in fashion buying experience
- Communication of fashion as intangible cultural heritage (in collaboration with the UNESCO Chair established at USI, focused on ICT to develop and promote sustainable tourism in World Heritage Sites)
- Digital communication of European Companies entering Chinese Market
- Digital Communication of Fashion Heritage
- Digital fashion skills and related HRM practices
- eLearning and MOOCs in fashion training
- Fashion communication in the retail environment
- Fashion shows as a communication object
- Framing of Digital Fashion Communication
- Omnichannel fashion experience
- Personalization and customization in digital fashion
- Relationship between eTourism and Fashion
- Social network mechanisms and promotion of slow consumption
- The role of touch and of haptic technologies in digital fashion
- The localizing phenomenon related to fashion website
- Usability studies (including eye-tracking and other biometrical indicators)
- Use of configurations in fashion e-Commerce websites
- Visual communication in fashion