Research lines

Digital Fashion Communication Research Team is currently working on the following research directions:

  • Digital analytics of Digital Fashion Communication publication outlets
  • Augmented and Virtual reality in fashion buying experience
  • Communication of fashion as intangible cultural heritage (in collaboration with the UNESCO Chair established at USI, focused on ICT to develop and promote sustainable tourism in World Heritage Sites)
  • Digital communication of European Companies entering Chinese Market
  • Digital Communication of Fashion Heritage
  • Digital fashion skills and related HRM practices
  • eLearning and MOOCs in fashion training
  • Fashion communication in the retail environment
  • Fashion shows as a communication object
  • Framing of Digital Fashion Communication
  • Omnichannel fashion experience
  • Personalization and customization in digital fashion
  • Relationship between eTourism and Fashion
  • Social network mechanisms¬†and promotion of slow consumption
  • The role of touch and of haptic technologies in digital fashion
  • The localizing phenomenon related to fashion website
  • Usability studies (including eye-tracking and other biometrical indicators)
  • Use of configurations in fashion e-Commerce websites
  • Visual communication in fashion