Istituto Svizzero - Rome
Perspectives on Digital Fashion Communication of «Made In»
Cases from Italy, France, Spain and Switzerland
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Dates:
Location:
Concept:
The image and reputation of a nation are reflected in its creative industries, and are in turn produced and promoted by them. In this context, fashion plays a role of primary importance, both for its link with costume, art and intangible cultural heritage, and for its ability to act as an “ambassador” of a nation or region.
The symbolic market of national image and reputation today is also – perhaps primarily – negotiated in the world of digital communication. In fact, the digital transformation deeply involves all creative industries. The fashion world is experiencing this digital transformation on three levels:
– At the level of industrial production, from design to production and logistics, facing new challenges of economic, environmental and social sustainability;
– At the level of marketing and sales, both with e-commerce and with the hybridization of the physical store, in the so-called “omnichannel” interaction with various stakeholders;
– In the formation of styles and trends, defining from time to time what is, or is no longer, “fashionable,” in a constant dialogue between actors in the fashion sector, institutions, and markets.
Instructors:
Who can participate:
Structure of the program:
Fees:
The fee includes accommodation, breakfast, coffee breaks and lunches, visits, lectures and all training activities from Sunday evening, 29th August, to Saturday, 4th of September (including breakfast). Lodging will be on the Villa Maraini premises (2 people per room). Dinners are excluded.
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Applicants who have paid the due amount, and then have to resign, are entitled to 60% reimbursement if they resign before June 30, 2021; to 50% if they resign by July 31, 2021. No reimbursement is possible after July 31, 2021.
How to enroll:
Applicants should send their CV and a motivation letter to: lorenzo.cantoni/at/usi.ch
About 20 candidates will be selected.
Hereafter the main dates:
- February 26, 2021: deadline to apply
- March 22, 2021: selected candidates are informed
- May 14, 2021: payment is due to confirm participation
Organization:
Partners:
