The Digital Fashion Communication Research Team is under the Institute of Digital Technologies for Communication at the Faculty of Communication Sciences of USI – Università della Svizzera italiana in Lugano, Switzerland.
Our mission is to investigate online communication as a true human activity, with a long term, comprehensive and holistic approach. In particular, stressing human growth and quest for meaning in online communication experiences in the fashion domain.
Learn more about our ongoing research and published master theses on digital fashion communication.
Topics include skills needed today within fashion companies in e-Commerce; design issues of online shoes' configurators; fashion weeks; online promotional activities of fashion startups.
Special thematic section on Fashion Communication by Studies in Communication Sciences (SComs): an international open access journal of communication research, jointly edited by the Swiss Association of Communication and Media Studies and the Faculty of Communication Sciences of USI.
This document, designed and written during the conference FACTUM 19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition.
To do so, it outlines main research topics, approaches and challenges, as well as related industry issues and learning dimensions.
Offered by USI – Università della Svizzera italiana (Switzerland) and Université Paris 1 Panthéon-Sorbonne (France), the MSc in Digital Fashion Communication is the first digital fashion communication master of its kind in the world. First intake – September 2018.
Fashion communication: between tradition and future digital developments – FACTUM19 Conference takes place at CSF Congressi Stefano Franscini, in Monte Verità, Ascona, Switzerland, on 21-26 July, 2019.