About us

The Digital Fashion Communication Research Team is under the Institute of Digital Technologies for Communication at the Faculty of Communication, Culture and Society of USI – Università della Svizzera italiana in Lugano, Switzerland.

Our mission is to investigate online communication as a true human activity, with a long term, comprehensive and holistic approach. In particular, stressing human growth and quest for meaning in online communication experiences in the fashion domain.

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Find here ongoing and published research and master theses on fashion communication


Discover the list of events in fashion communication where our team is involved in as organizers or speakers


Learn more about the Master in Digital Fashion Communication and other universities’ programs, including a list of relevant Massive Open Online Courses

Contact us

Looking for collaboration opportunities? Are you interested in the Master in Digital Fashion Communication? Contact us now



Learn more about our publications on digital fashion communication.

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Research lines

Learn more about our ongoing research and published master theses on digital fashion communication.
Topics include skills needed today within fashion companies in e-Commerce; design issues of online shoes' configurators; fashion weeks; online promotional activities of fashion startups.

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SComS: thematic section on Fashion Comm

Special thematic section on Fashion Communication by Studies in Communication Sciences (SComs): an international open access journal of communication research, jointly edited by the Swiss Association of Communication and Media Studies and the Faculty of Communication Sciences of USI.

Fashion Communication Research. A way ahead

This document, designed and written during the conference FACTUM 19, has two main goals: to help consolidate Fashion Communication as an academic field, and to support an international and interdisciplinary network of scholars in the area, whose collaboration may lead to a larger body of research and, in turn, to further academic recognition.
To do so, it outlines main research topics, approaches and challenges, as well as related industry issues and learning dimensions.


Master of Science in Digital Fashion Communication

Offered by USI – Università della Svizzera italiana (Switzerland) and Université Paris 1 Panthéon-Sorbonne (France), the MSc in Digital Fashion Communication is the first digital fashion communication master of its kind in the world. First intake – September 2018.

eLearning in the Fashion Industry

This report presents an exploratory qualitative analysis of how 16 international companies have leveraged on eLearning opportunities. In-depth interviews with trainers and managers in different units have allowed providing a vivid image of eLearning within Fashion companies.


List of master programmes

Find here a list of master programmes in (digital) fashion communication, along with a number of bachelor programs offered by universities all over the world


Online Courses and MOOCs

Discover the list of relevant Online Courses and MOOCs in (digital) fashion communication



All events

Discover the list of digital fashion events where our team is involved in as organizers or speakers.

Summer School 2021 - Rome

The summer school - Perspectives on Digital Fashion Communication of «Made In»
Cases from Italy, France, Spain and Switzerland - will be held in Rome from August 29 to September 4, 2021