Dr. Michela Ornati

Michela Ornati acquired her PhD in Information & Communication Technologies at the Faculty of Communication, Culture and Society, USI – Università della Svizzera italiana in December, 2022. Her research focuses on the role of touch and of haptic technologies in digital fashion and particularly in e-commerce; multisensory and experiential fashion marketing; and dress practices in the leisure industry.

Michela Ornati is currently Senior Lecturer (Associate Professor) at the University of Applied Sciences and Arts of Southern Switzerland, SUPSI (profile).

Michela Ornati is a fashion and luxury expert with thirty-years’ executive experience in leading industry firms such as DMC, Mantero, Bulgari and Giorgio Armani. She is also a startup business coach, particularly for the creative industries. Her knowledge areas include design and product management, strategic and operational marketing, relationship management (CRM) and communication, with a focus on the fashion, luxury, and leisure sectors.

Michela Ornati acquired a Master’s Degree in English, Languages and Foreign Literature (Laurea Specialistica) at International University of Languages and Media IULM (Milan, Italy) and a Master of Business Administration at Jefferson University (formerly Philadelphia College of Textiles and Science, USA). She is also certified in Advanced Studies in Didactics at SUPSI.