UX Researcher - Lifestyle Tech Competence Center (LTCC) and Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana
Francesca Manna is a UX Researcher at the Lifestyle Tech Competence Center (LTCC) in Lugano (Switzerland). Her current research project tackles UX and HCI Challenges in Fashion, exploring key issues in fashion eCommerce, where product discovery and emotional engagement often remain limited. Her academic supervisor is Professor Lorenzo Cantoni.
Before joining LTCC, Francesca gained professional experience in Corporate Social Responsibility at Bulgari in Rome and in Buying at Guess in Lugano. Originally from Bari, she holds a bachelor’s degree in Economics and Digital Marketing from LUM Giuseppe Degennaro, as well as a Master’s degree in Digital Fashion Communication from USI and Sorbonne University (Paris 1).