Junior Researcher - Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana
Linda Leppänen is a former student of the MSc in Digital Fashion Communication at the Faculty of Communication, Culture and Society at USI in Lugano, Switzerland. Currently she works as a Digital Project Manager at Switch On Lab in Milan providing consulting services for fashion, lifestyle and cosmetics brands.
Linda has further academic background in the fashion industry, with a Bachelor’s Degree in Fashion Marketing and Communication with majors in communication from the Institute of Design (IED Moda) in Milan. For her bachelor thesis, she researched the disruptive change brought by male makeup to the beauty industry in terms of communication strategies and product offerings.
Her master thesis explored how Digital Transformation has impacted Western beauty aesthetics, representation forms, imitation, and finally, consumption of makeup.
She has also completed an internship within the beauty industry as a CRM & Marketing Intelligence Specialist at Intercos and worked as a freelance makeup artist.