Michela Ornati

PhD Candidate - Faculty of Communication, Culture and Society, USI - Università della Svizzera italiana

Michela Ornati’s PhD research focuses on the role of touch and of haptic technologies in digital fashion and particularly in fashion e-commerce.

Michela Ornati is PhD student at USI – Università della Svizzera italiana –  Istitute of Digital Technologies for Communication as well as Professional Lecturer at the University of Applied Sciences and Arts of Southern Switzerland – SUPSI. She is a fashion and luxury expert with thirty-years’ executive experience in leading industry firms such as DMC, Mantero, Bulgari and Giorgio Armani. She is also a startup business coach, particularly for the creative industries. Her knowledge areas include design product management, strategic and operational marketing, relationship management (CRM) and communication.

Michela Ornati acquired a Master’s Degree in English, Languages and Foreign Literature (Laurea Specialistica) at International University of Languages and Media IULM (Milan, Italy) and a Master of Business Administration at Jefferson University (formerly Philadelphia College of Textiles and Science, USA). She is also certified in Advanced Studies in Didactics at SUPSI.

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Email: michela.ornati@usi.ch