Researcher and Lecturer - ISEM Fashion Business School, University of Navarra
Patricia holds an Executive Fashion MBA and PhD in Fashion Digital Marketing from ISEM Fashion Business School – University of Navarra.
She is Head of Digital Fashion Brands Observatory and Program Coordinator of the Executive Fashion MBA and Fashion Digital Marketing Program at ISEM.
Patricia is a visiting research scholar at the Faculty of Communication Sciences, USI – Università della Svizzera Italiana, Fashion Institute of Technology in New York and Department of Economics and Management, University of Florence.
She is a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication at USI – Università della Svizzera italiana.
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