Patricia SanMiguel Arregui

Researcher and Lecturer - ISEM Fashion Business School, University of Navarra

Patricia holds an Executive Fashion MBA and PhD in Fashion Digital Marketing from ISEM Fashion Business School – University of Navarra.
She is Head of Digital Fashion Brands Observatory and Program Coordinator of the Executive Fashion MBA and Fashion Digital Marketing Program at ISEM.
Patricia is a visiting research scholar at the Faculty of Communication Sciences, USI РUniversità della Svizzera Italiana, Fashion Institute of Technology in New York and Department of Economics and Management, University of Florence.
She is a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication at USI РUniversità della Svizzera italiana.
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