Thomaï Serdari

Adjunct Professor of Marketing, Leonard N. Stern School of Business

Thomaï Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She heads Brand(x)Lux, a brand consultancy that uses critical, business and design thinking to help brands interpret culture, the questions that define it and the trends that will impact the future of business.

Thomaï has been teaching at New York University since 2004 and the Leonard N. Stern School of Business since 2012. At Stern, she has developed a variety of upper level courses to train MBA students in luxury marketing, luxury branding, and luxury retail. She also teaches the Advanced Research Seminar at Parsons School of Design.

She is the business editor of the first academic interdisciplinary journal on Luxury: History, Culture, Consumption published by Taylor & Francis and a prolific writer. Her writing appears in a variety of academic and popular publications. She is also a distinguished speaker at trade conferences and business organizations such as LVMH, Luxury Interactive, printTHINK, XRCLabs among others.

Originally trained as an architect at the National Technical University of Athens, Thomaï received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Thomaï is an avid interpreter of contemporary creative practice mainly through the visual arts and music. She is trilingual (English-French-Greek) with ambitions in German and Spanish. She is devoted to fitness and wellness.