FACTUM 25 Conference

Conference Chair

• Paula von Wachenfeldt, Stockholm University (Stockholm, Sweden)

Conference co-Chairs

• Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, Switzerland)
• Nadzeya Sabatini, Gdansk University of Technology (Gdansk, Poland) & USI – Università della Svizzera italiana (Lugano, Switzerland)
• Teresa Sádaba, ISEM Fashion Business School, University of Navarra (Madrid, Spain)

• Sophie Kurkdjian, The American University of Paris (France): Fashion and Geopolitics – A Question of Image and Communication
• Patrizia Calefato, Università degli studi di Bari Aldo Moro (Italy): Fashion and the Body in the Datafication Age
• Jennie Rosén, Swedish Fashion Council (Sweden): Swedish Fashion Council and Fashion Transformation

FACTUM25 Conference

FACTUM25 is a major academic event. It aims to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon fashion industry and on societal fashion-related practices and values.

Scholarly work on media in its broad term, sustainability, luxury brands and visual and written communication are particularly welcome. The conference is an arena for the latest studies that seek to understand traditional practices and novel digital development within the fashion and luxury industry and how these may affect consumers and societies.

Main goals of the conference

• to consolidate Fashion Communication as an academic field
• to establish and consolidate an international and interdisciplinary network of scholars in the field of Fashion Communication
• to share methodological approaches
• to expand the dialogue between communication studies, heritage studies, and Fashion-related disciplines
• to support junior researchers

Topics of interest

The focus lies on communication aspects in the Fashion domain, including (but not limited to):

• Communication of sustainability and ethical issues in fashion
• Corporate communication in the fashion domain
• Digital fashion communication (e.g. digital media channels, blogging, User Generated Contents, online reputation, NFT)
• Fashion brands and communication with consumers
• Fashion communication in the retail environment
• Fashion shows and fashion films as a communication object
• Gamification in fashion
• Historical perspective on fashion communication
• Intangible Cultural Heritage dimension of fashion
• Intercultural Communication in Fashion
• Luxury brands and media
• Luxury and sustainability
• Media in fashion
• Relationships between fashion, sport, and tourism
• Visual communication in fashion
• Visual communication in fashion, sport, and tourism

Preliminary program (subject to change)

Please find a list of the program committee members on this page.

Registration for FACTUM25 is now open!

To register, please fill out this form.

The registration deadline is 15 April 2025.

Conference location

The conference is hosted by and will take place at the Department of Media studies/Fashion Studies at Stockholm University, Karlavägen 104, Stockholm.

Suggested hotels

• Best Western Karlaplan
• Mornington Hotel
• Rex Petit (35 min walk)

Suggested hostels (cheaper alternatives with shared rooms available)

• Nomad Gärdet
• Lilla Brunn (40 min walk)

Conference fees

• 429 euros for senior academics and industry participants
• 300 euros for PhD and Master students

The Conference fee includes:

• Entrance ticket
• Lunches and coffee breaks
• Conference proceedings in Open Access
• Tickets or organized visit to a museum / company visit / reception in the municipality
• Conference dinner

Important information regarding payment of conference fees:

In order for us the handle the payments correctly according to Stockholm University’s regulations, you need to:

• effect the payment yourself as a participant (and not let your university do it)
• make sure to add your name + FACTUM25 on the payment 

Bank: Danske Bank, Norrmalmstorg 1, 111 46 Stockholm
Bank Account: 12810117756
IBAN: SE16 1200 0000 0128 1011 7756
SWIFT/BIC: DABASESX
Organization Number: 202100-3062
VAT Number: SE202100306201

Paper submission is closed. If you would like to present your ongoing work at the conference without its inclusion in the conference proceedings, please contact us: it might be included in a section called “Emerging Track”.

Key dates

• Papers are required no later than 2 December 2024  –> 16 December 2024
• Notification of acceptance will be provided by 3 February 2025
• Final papers should be submitted by 3 March 2025
• Conference registration has to be completed by 15 April 2025

Formats

• Full Papers: presenting a major original contribution, up to 12 pages in length.
• Research Notes: presenting an in-progress research (e.g.: by a PhD candidate), up to 6 pages in length.

All types of research are invited for the application, including empirical/case studies, evaluation/impact studies, assessments, etc. Theory development: adaptations of existing theoretical frameworks to better explain how communication formats work in the fashion domain, and measurement issues of the new formats of fashion communication are especially invited. All contributions should be innovative and should advance the knowledge base of related fields.

All papers should be formatted according to the provided guidelines. Download the Word template here.

All papers will be double-blind peer-reviewed by experienced researchers who are members of the scientific review committee. Final acceptance will depend on whether the author(s) can adequately address review comments to the satisfaction of the reviewers.

By presenting and publishing with us, you are also acknowledging that your work has not appeared and will not appear in another publication in the same format.

Authors must complete a copyright form for their proceedings papers, as required by Springer Nature Switzerland AG. Download the form here.

FACTUM25 Conference is the fourth event in the series of conferences on fashion communication and will be organized by Fashion Studies, Department of Media Studies at Stockholm University. All conferences had their proceedings published by Springer. 

The first FACTUM Conference took place in 2019 in Ascona (Switzerland), and it was organized by USI – Università della Svizzera italiana:

• FACTUM19 Proceedings
• FACTUM19 Conference

The second one was held in 2021 in Pamplona (Spain) and was hosted by the University of Navarra and ISEM Fashion Business School:

• FACTUM21 Proceedings
• FACTUM21 Conference

The third edition was held in 2019 Pisa (Italy), hosted by the Museo della Grafica (Palazzo Lanfranchi) of the University of Pisa and of the Pisa municipality and by the Department of Civilization and Forms of Knowledge of the University of Pisa:

• FACTUM23 Proceedings
• FACTUM23 Conference

Check out our social media activity during the conference by following #factum25!

For inquiries regarding social media, the website, or communication, do not hesitate to reach out to us:

Mia Lepp
PhD student, USI – Università della Svizzera italiana
leppm/at/usi.ch

Charlotte Stachel
PhD student, USI – Università della Svizzera italiana
stachc/at/usi.ch

Professor Paula von Wachenfeldt
Full Professor of Fashion Studies, Stockholm University
paula.von.wachenfeldt/at/ims.su.se

Paulina Rydén
PhD student Fashion Studies, Stockholm University
paulina.ryden/at/ims.su.se