FACTUM 25 Conference

"Fashion communication: between tradition and future digital developments"

Stockholm (Sweden), June 25-27, 2025

Conference Chair

  • Paula von Wachenfeldt, Stockholm University (Stockholm, Sweden)

Conference Co-Chairs

  • Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, Switzerland)
  • Nadzeya Sabatini, Gdansk University of Technology (Gdansk, Poland) & USI – Università della Svizzera italiana (Lugano, Switzerland)
  • Teresa Sádaba, ISEM Fashion Business School, University of Navarra (Madrid, Spain)


  • To be announced in due time

Conference committee

  • To be announced in due time

The Conference
Hosted by Fashion Studies, Department of Media Studies at Stockholm University, the Conference “FACTUM25 Fashion communication: between tradition and future digital developments” is a major academic event. It aims to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon fashion industry and on societal fashion-related practices and values.

Scholarly work on media in its broad term, sustainability, luxury brands and visual and written communication are particularly welcome. The conference is an arena for the latest studies that seek to understand traditional practices and novel digital development within the fashion and luxury industry and how these may affect consumers and societies.

FACTUM25 Conference is the fourth event in the series of conferences on fashion communication and will be organized by Fashion Studies, Department of media studies at Stockholm University.

The first one took place in 2019 in Ascona (Switzerland) and it was organized by USI – Università della Svizzera italiana, the second one was held in 2021 in Pamplona (Spain) and was hosted by the University of Navarra and the ISEM Fashion Business School, while the third edition was held in Pisa (Italy), hosted by the Museo della Grafica (Palazzo Lanfranchi) of the University of Pisa and of the Pisa municipality  and by the Department of Civilization and Forms of Knowledge of the University of Pisa.

All conferences had their proceedings published by Springer:


Hereafter the main goals of the Conference:

  • to consolidate Fashion Communication as an academic field
  • to establish and consolidate an international and interdisciplinary network of scholars in the field of Fashion Communication
  • to share methodological approaches
  • to expand the dialogue between communication studies, heritage studies, and Fashion-related disciplines
  • to support junior researchers

Location and venue
The Conference will take place at the Department of Media studies/Fashion Studies at Stockholm University, Karlavägen 104, Stockholm.

Conference registration: will be available at the beginning of 2025

The Conference fee of 429 euros includes:

  • Entrance ticket
  • Lunches and coffee breaks
  • Conference proceedings in Open Access
  • Tickets or organized visit to a museum / company visit/ reception in the municipality
  • Conference dinner

Conference Program: will be available in due time.

Additional information: will be available in due time.

For further inquiries, please, contact

Associate Professor Paula von Wachenfeldt
Fashion Studies
PhD student Paulina Rydén
Fashion Studies


further info

Topics of interest

The major topics of interest focus on communication aspects in the Fashion domain. They include but are not limited to:

  • Communication of sustainability and ethical issues in fashion
  • Corporate communication in the fashion domain
  • Digital fashion communication (e.g. digital media channels, blogging, User Generated Contents, online reputation, NFT)
  • Fashion brands and communication with consumers
  • Fashion communication in the retail environment
  • Fashion shows and fashion films as a communication object
  • Gamification in fashion
  • Historical perspective on fashion communication
  • Intangible Cultural Heritage dimension of fashion
  • Intercultural Communication in Fashion
  • Luxury brands and media
  • Luxury and sustainability
  • Media in fashion
  • Relationships between fashion, sport, and tourism
  • Visual communication in fashion
  • Visual communication in fashion, sport, and tourism

Download the pdf version of the call for papers here.

Paper formats and submissions

  • Full Papers: presenting a major original contribution, up to 12 pages in length.
  • Research Notes: presenting an in-progress research (e.g.: by a PhD candidate), up to 6 pages in length.

All types of research are invited for the application, including empirical/case studies, evaluation/impact studies, assessments, etc. Theory development: adaptations of existing theoretical frameworks to better explain how communication formats work in the fashion domain, and measurement issues of the new formats of fashion communication are especially invited. All contributions should be innovative and should advance the knowledge base of related fields.

All papers should be formatted according to the provided guidelines. Download it here.

Submit your paper here.

All papers will be double-blind peer-reviewed by experienced researchers who are members of the scientific review committee. To ensure blind-review process, please, keep your submission anonymous. Final acceptance will depend on whether the author(s) can adequately address review comments to the satisfaction of the reviewers.

By presenting and publishing with us , you are also acknowledging that your work hasn’t appeared and will not appear in another publication in the same format.

Conference proceedings

Accepted papers will be published in an Open Access Proceedings volume by Springer. The conference proceedings will be indexed by Scopus.

Key dates

  • Papers are required no later than 2 December 2024
  • Notification of acceptance will be provided by 3 February 2025
  • Final papers should be submitted by 3 March 2025
Stockholm University
USI - Università della Svizzera italiana