FACTUM 25 Conference

"Fashion communication: between tradition and future digital developments"

Stockholm (Sweden), June 25-27, 2025

Conference Chairs

  • Paula von Wachenfeldt, Stockholm University (Stockholm, Sweden)
  • Nadzeya Sabatini, Gdansk University of Technology (Gdansk, Poland) & USI – Università della Svizzera italiana (Lugano, Switzerland)
  • Teresa Sádaba, ISEM Fashion Business School, University of Navarra (Madrid, Spain)
  • Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, Switzerland)


  • To be announced in due time

Conference committee

  • To be announced in due time

The Conference
Hosted by the Stockholm University, the Conference “FACTUM25 Fashion communication: between tradition and future digital developments” is a major academic event. It aims to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon fashion industry and on societal fashion-related practices and values. In particular, the relation between tradition and innovation, as well as the impact of new technologies, digital communication and the internet will be under scrutiny.
FACTUM25 Conference is the fourth event in the series of conferences on fashion communication. The first one took place in 2019 in Ascona (Switzerland) and it was organized by USI – Università della Svizzera italiana, the second one was held in 2021 in Pamplona (Spain) and was hosted by the University of Navarra and the ISEM Fashion Business School, while the third edition was held in Pisa (Italy), hosted by the Museo della Grafica (Palazzo Lanfranchi) of the University of Pisa and of the Pisa municipality  and by the Department of Civilization and Forms of Knowledge of the University of Pisa.

All three conferences had their proceedings published by Springer:

Hereafter the main goals of the Conference:

  • to consolidate Fashion Communication as an academic field
  • to establish and consolidate an international and interdisciplinary network of scholars in the field of Fashion Communication
  • to share methodological approaches
  • to expand the dialogue between communication studies, heritage studies, and Fashion-related disciplines
  • to support junior researchers

Location and venue
The Conference will take place (in presence) at the Stockholm University.

Conference registration: will be available at the beginning of 2025

The Conference fee of 429 euros includes:

  • Entrance ticket
  • Lunches and coffee breaks
  • Conference proceedings in Open Access
  • Tickets or organized visit to a museum / company visit/ reception in the municipality… 
  • Conference dinner or gala dinner

Conference Programme: will be available in due time.

Additional information: will be available in due time.

For further inquiries, please, contact

Communication manager



further info

Topics of interest

The major topics of interest focus on communication aspects in the Fashion domain. They include but are not limited to:

  • Communication of sustainability and ethical issues in fashion
  • Corporate communication in the fashion domain
  • Digital fashion communication (e.g. digital media channels, blogging, User Generated Contents, online reputation, NFT)
  • Fashion brands and communication with consumers
  • Fashion communication in the retail environment
  • Fashion shows and fashion films as a communication object
  • Gamification in fashion
  • Intangible Cultural Heritage dimension of fashion
  • Intercultural Communication in Fashion
  • Media in fashion
  • Visual communication in fashion
  • Visual communication in fashion, sport, and tourism
  • Relationships between fashion, sport, and tourism

Download the pdf version of the call for papers here (to become available by June 2024).

Paper formats and submissions

  • Full Papers: presenting a major original contribution, up to 12 pages in length.
  • Research Notes: presenting an in-progress research (e.g.: by a PhD candidate), up to 6 pages in length.

All types of research are invited for the application, including empirical/case studies, evaluation/impact studies, assessments, etc. Theory development: adaptations of existing theoretical frameworks to better explain how communication formats work in the fashion domain, and measurement issues of the new formats of fashion communication are especially invited. All contributions should be innovative and should advance the knowledge base of related fields.

All papers should be formatted according to the provided guidelines. Download it here.

Submit your paper here.

All papers will be double-blind peer-reviewed by experienced researchers who are members of the scientific review committee. To ensure blind-review process, please, keep your submission anonymous. Final acceptance will depend on whether the author(s) can adequately address review comments to the satisfaction of the reviewers.

By presenting and publishing with us , you are also acknowledging that your work hasn’t appeared and will not appear in another publication in the same format.

Conference proceedings

Accepted papers will be published in an Open Access Proceedings volume by Springer. The conference proceedings will be indexed by Scopus.

Key dates

  • Papers are required no later than 2 December 2024
  • Notification of acceptance will be provided by 3 February 2025
  • Final papers should be submitted by 3 March 2025