FACTUM 19 – Fashion Communication Conference


"Fashion communication: between tradition and future digital developments"

CSF Congressi Stefano Franscini – Monte Verità (Ascona, Switzerland), 21-26 July, 2019

The Conference
Hosted by the prestigious Congressi Stefano Franscini, conference platform of the Swiss Federal Institute of Technology of Zurich, the Conference “Fashion communication: between tradition and future digital developments” is a major academic event, which aims to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon fashion industry and on societal fashion-related practices and values. In particular, the relation between tradition and innovation, as well as the impact of new technologies, digital communication and the internet will be under scrutiny.

The Programme
Please find the programme of the conference here.


“Getting Single Case Studies Published in ISI-Ranked Journals: Some Do’s and Don’t’s”
Michael Gibbert and Bareerah Hoorani, USI-Università della Svizzera italiana

Poster Presentations
Dimple Bahl – National Institute of Fashion Technology (NIFT), India
“Looking back for a way forward: Bringing the Indian design language back in Fashion”

Olga Karamalak – National Research University Higher School of Economics, Russia
“Internet Memes about Fashion”

Manish Nangia – Institute of Fashion Technology (NIFT), India
Deborah Zecha – Savannah College of Art and Design (SCAD), Hong Kong
“Communication of sustainability by luxury brands with ethical issues surrounding Fashion industry in Hong Kong”

Public Event (held in Italian)
Round table “Comunicare la moda. Fra tradizione e trasformazione digitale” – It will feature, moderated by USI Prof. Lorenzo Cantoni, Romana Andò (La Sapienza University of Rome), Francesca Cominelli (Université Paris 1 Panthéon-Sorbonne), Veronica Neri (University of Pisa), and Jochen Strähle (Hochschule Reutlingen).
July 23, 2019
18.00 – 19.30
Auditorium Congressi Stefano Franscini
For further information, please click here.

You can find the leaflet of the conference here. Please feel free to share it with your network!

Conference Chairs
Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, Switzerland)
Francesca Cominelli, Université Paris 1 Panthéon-Sorbonne (Paris, France)
Nadzeya Kalbaska, USI – Università della Svizzera italiana (Lugano, Switzerland)
Teresa Sádaba, ISEM Fashion Business School (Madrid, Spain)