Keynote Speakers

Agnès Rocamora

Reader in Social and Cultural Studies at the London College of Fashion, University of the Arts London
Presentation title:
Mediatization, Field Theory and Digital Fashion Media Logic

Thomaï Serdari

Adjunct Professor of Marketing, Leonard N. Stern School of Business
Presentation title:
From catwalk to hypertalk and beyond: Fashion between the ''I'' and the ''we''

Jochen Strähle

Full Professor of International Fashion Management, Reutlingen University
Presentation title:
Fashion & Music

Zhimin Chen

Senior Lecturer in Fashion Business, Manchester Fashion Institute (Manchester Metropolitan University)
Presentation Title:
Cultural Differences and Fashion Communication/Marketing (tbc)